E-commerce Automation
Recover abandoned carts, re-engage customers, and run win-back campaigns — all on autopilot.
We build the full e-commerce automation stack: abandonment recovery, post-purchase flows, inventory alerts, review generation, and win-back campaigns. Works with Shopify, WooCommerce, and Stripe-native setups.
Monthly retainer
- Cart abandonment sequence (3-email + SMS over 48 hours)
- Post-purchase thank-you, onboarding, and upsell sequences
- Low inventory and out-of-stock alerts to internal team
- Automated review request 7 days post-delivery
- Win-back campaign for customers inactive 60+ days
What this capability brings into the business
Process
How the work moves
Store Audit
We review your Shopify/WooCommerce analytics — abandonment rate, AOV, repeat purchase rate, and email list health.
Sequence Design
We map the full customer lifecycle and design automation sequences for each stage with copy outlines for your approval.
Integration & Build
Sequences are built in your email platform (Klaviyo preferred), SMS triggers connected, and all discount codes / product recommendations configured.
Testing
End-to-end test purchases run to verify every trigger, sequence timing, and discount code validity.
Monitor & Optimize
Monthly review of open rates, click rates, revenue recovered, and unsubscribe rates. Sequences updated based on performance data.
Where this capability creates the most leverage
What sits outside this scope
Clear boundaries keep the work focused. Adjacent needs can be sequenced after the assessment.
- Email platform license (Klaviyo/Brevo/SendGrid — client account)
- SMS platform credits
- Paid retargeting ads
- Product photography or creative assets
Optional layers
Loyalty program automation
$197/moPoints-based loyalty tier logic integrated into your e-commerce platform.
VIP customer concierge flow
$147/moHigh-LTV customer identification and white-glove communication triggers.
FAQ
Questions, answered
What email platform do you use?
We build primarily in Klaviyo because of its native Shopify integration and strong segmentation. We can also build in Brevo, Mailchimp, or ActiveCampaign if you already have one set up.
Do I need both email and SMS?
We recommend both — SMS abandonment reminders significantly outperform email for recovery rate alone. But if you only want email, we can scope it that way.
Will my review request automation comply with platform policies?
Yes. We comply with Amazon (if applicable), Google, and Shopify review policies. We request reviews without incentivizing positive reviews specifically.
What is a realistic revenue recovery from cart abandonment?
Typically 5–15% of abandoned cart value recovered through a 3-touch sequence. On a $100k/month store with a 70% abandonment rate, that is $3,500–$10,500/month recovered.
Can you segment by product category or purchase behavior?
Yes. We build segments based on purchased SKUs, categories, order count, LTV thresholds, and days since last purchase — allowing highly targeted post-purchase and win-back flows.
What if I already have some sequences in Klaviyo?
We audit what you have, keep what is working, replace what is not, and fill the gaps. No need to start from scratch.
Does this work for subscription products?
Yes, with adjustments. We build churn-prevention flows, failed payment recovery, and subscription upgrade nudges for subscription-model stores.
Put E-commerce Automation in the right sequence.
We will review the current process, confirm the right first phase, and show where this capability fits.